It’s nothing personal, toxins. We just think it would be healthier for all of us if you didn’t show up in our daily rituals. We’ve cleaned up your bathroom habits and remade every item with all-natural ingredients. So, swish, spit, brush and glide today with our personal care besties trial kit. We all need a few reasons to get out of the bed in the morning. aluminum-free, fluoride-free, vegan, sulfate-free, paraben-free & cruelty-free.