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About our culture

Salt Culture is a globally inspired lifestyle boutique created by Sophie and husband, world-renowned professional surfer Rob Machado. Located in 1930’s beach bungalow on highway 101 in the heart of Encinitas, Salt Culture carries an array of top fashion brands for women and men, unique home decor, gifts and custom surfboards designed by Rob Machado. As the lead buyer and importer, Sophie also runs the store and curates influential photoshoots, campaigns and events with her talented team. After quickly becoming the pulse of Encinitas, Salt Culture has consistently been recognized as San Diego’s “Best Boutique.” With Salt Culture, The Machado’s make it easy to immerse yourself in a surf-chic lifestyle that embraces many cultures, relationships and friends from around the world.